‘Play With Your Food’

Stop motion and food. Two of my favourite things.
TVC for Abbott's Village Bakery Sandwich Thins.
In this spot we see AVB Sandwich Thins and ingredients brought to life with stop motion animation. The focus was on the the playful ingredients interacting with the bread, emphasising the lightness and showing off the softness and graininess.

Agency BMF
Creative Director Alex Derwin
Copywriter Stephanie Allen
Art Director Simon Koay
Executive Producer Oliver Lawrence
Director Dropbear
Producer Tom Slater
Production Manager Clare Delaney
Food Stylist David Morgan
Director of Photography Tony Luu
Stop motion Jonathan Chong, Clem Stamation, Norman Yeend
Colourist Jonathan Chong