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‘Big Whopping Toy Sale’For Big W’s annual Big Whopping Toy Sale, we brought the store to life, literally.
After dark, toys awaken in a flurry of movement and colour, preparing themselves for the biggest toy sale of the year.
Crafted entirely in-camera using traditional stop-motion animation, this playful film captures the energy and excitement of the event through meticulous design, lighting, and character performance. Every detail—from Barbie’s windswept hair to a roaring T-Rex and high-flying Hot Wheels—was hand-animated frame by frame, giving the piece its tactile warmth and personality.
The result is a vibrant, cinematic miniature world that celebrates the joy of toys and the magic of motion.
After dark, toys awaken in a flurry of movement and colour, preparing themselves for the biggest toy sale of the year.
Crafted entirely in-camera using traditional stop-motion animation, this playful film captures the energy and excitement of the event through meticulous design, lighting, and character performance. Every detail—from Barbie’s windswept hair to a roaring T-Rex and high-flying Hot Wheels—was hand-animated frame by frame, giving the piece its tactile warmth and personality.
The result is a vibrant, cinematic miniature world that celebrates the joy of toys and the magic of motion.
Credits
Client: @bigwaustralia
Agency: @hogarth_australia
Chapter Lead - Greenhouse Collective: Gina Otalvaro
Art Director - Greenhouse Collective: Jay Ah Tow
Senior Copywriter - Greenhouse Collective: Rachel Bentwitch
Executive Producer: Sofie Matula
Senior Producer: @tanith_williamson
Post Producer: Hayden Wells
Production Company: @photoplayfilms
Director: @dropbear
Executive Producer: @oli_photoplay Lawrance
Line Producer / 1st AD: @Johnnygreally
2nd Stop-Motion Animator: @normanyeend
DOP: @trickatech
Production Designer: @jacqui_hudson
Offline Edit: @whatayeah
Online Flame Op: @_heather.galvin_ Galvin
Colour: @manimal_post Post
VFX Supe: Karen Fabling
Costume Stylist: @elevatestyling
Makeup/Hair Artist: @jennybird_mua
Agency: @hogarth_australia
Chapter Lead - Greenhouse Collective: Gina Otalvaro
Art Director - Greenhouse Collective: Jay Ah Tow
Senior Copywriter - Greenhouse Collective: Rachel Bentwitch
Executive Producer: Sofie Matula
Senior Producer: @tanith_williamson
Post Producer: Hayden Wells
Production Company: @photoplayfilms
Director: @dropbear
Executive Producer: @oli_photoplay Lawrance
Line Producer / 1st AD: @Johnnygreally
2nd Stop-Motion Animator: @normanyeend
DOP: @trickatech
Production Designer: @jacqui_hudson
Offline Edit: @whatayeah
Online Flame Op: @_heather.galvin_ Galvin
Colour: @manimal_post Post
VFX Supe: Karen Fabling
Costume Stylist: @elevatestyling
Makeup/Hair Artist: @jennybird_mua