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BigW Toy Mania 30" from Dropbear on Vimeo.



BigW

‘Toy Mania’


In this three-film series for BIG W’s annual Toy Mania event, toys don’t just sit on shelves—they come alive in cinematic vignettes that celebrate play, nostalgia and pure fun:

  • Film 1 – Jurassic Mayhem: An ode to one of the best Blockbusters 🦖 of all time and also to the unique pain of stepping on Lego. ⁠
  • Film 2 – Kitchen Speed Run: A LEGO race car zooms through an unexpected arena—your very own kitchen—bringing high-speed gadgetry to everyday life.
  • Film 3 – Glam &-Go: In a playful mash-up, a Barbie bus meets He-Man in a Queer Eye-style transformation, riffing on Priscilla Queen of the Desert with full on-location glitz and attitude.

All three were crafted using in-camera stop-motion, puppetry and practical effects—real toys, real sets—bringing kinetic detail and character to each scene. Filmed over three days at BLUE DOT Studios in Sydney, the project leaned into high-design aesthetics, bold textures and cinematic lighting to create a miniature world with maximum impact.

The result is a campaign that puts toys front and centre—bold, tactile and full of personality—and helped position Toy Mania as “the greatest race in the universe” for toy lovers of all ages.
Credits
Blue Dot Head of Creative: Carly Bowra
Marketing Design Manager: JK
Creative Lead: Ken Buchan
Blue Dot Creative Lead Dave Clough
Senior Writer: Sarah Troon
Senior Writer: Warren Marshall
Content Studio Lead: Kellie Tissear
Senior Producer: Kirsten Caly
Senior Producer: Sofie Matula

Production: PHOTOPLAY | PLAYTIME
Director Dropbear: Jono Chong
Executive Producer: Florence Tourbier
Senior Producer: Tom Slater
DOP: Simon Higgins
Art Director: Karla Milat
Stop motion animator: Norman Yeend
Music: MassiveMusic
Sound: Rumble Studios
Post: White Chocolate