Animation for Coates’ latest brand campaign, bringing ABEL’s irreverent illustrated machinery characters to life through energetic, character-driven motion. Working alongside Director Steph Smith at Photoplay, the animation translates the bold illustration style into expressive movement and personality, blending seamlessly with the campaign’s light-hearted live action. Each piece reinforces Coates not just as a service provider, but as an enthusiastic, hands-on partner that supports and champions every project from start to finish.