Fitness equipment transforms to mimic recognizable forms such as rocks or chains. Legs become animated pistons, yoga mats transform into lotus flowers.

This quirky animated technique places the Fitness First brand front and centre, as it symbolically interacts with real world objects and environments. It’s a perfect vehicle to showcase the variety of classes that Fitness First has to offer in a fun and unique style.

Shot with ARRI Alexa LF and Leica R GL optics lenses for Playtime.

Credits

Directed by Dropbear
Agency VCCP
Creative Director Paul Sharp
Executive Producer Oliver Lawrence
Producer Tom Slater
Production Manager Sharon Ross
Art Director Kerrie Van Lambaart
Director of Photography Tony Luu
Animation Dirty Puppet
Colourist Jonathan Chong