Greenpeace - Blue Shark: Longlining Campaign Launch Film
Commissioned by Greenpeace Australia Pacific, Blue Shark is a mixed-media animated short created by Dropbear to expose the devastating impact of industrial longline fishing in the Tasman Sea — one of the world’s most fragile marine ecosystems.
Through a blend of handcrafted collage, expressive 2D animation, and cinematic storytelling, the film follows a baby blue shark caught in the chaos of industrial exploitation. The result is a visceral and emotional journey that captures both the beauty of the ocean and the brutality of longline fishing.
Crafted in collaboration with illustrator Andrea Innocent and Sonar Music, the film’s design language juxtaposes the organic softness of marine life with the mechanical harshness of industrial fishing vessels — creating a bold and arresting visual contrast. The haunting score by Jackson Milas reinforces the emotional tension, driving home Greenpeace’s call to action for the Global Ocean Treaty, which aims to protect 30% of the world’s oceans by 2030.
Through a blend of handcrafted collage, expressive 2D animation, and cinematic storytelling, the film follows a baby blue shark caught in the chaos of industrial exploitation. The result is a visceral and emotional journey that captures both the beauty of the ocean and the brutality of longline fishing.
Crafted in collaboration with illustrator Andrea Innocent and Sonar Music, the film’s design language juxtaposes the organic softness of marine life with the mechanical harshness of industrial fishing vessels — creating a bold and arresting visual contrast. The haunting score by Jackson Milas reinforces the emotional tension, driving home Greenpeace’s call to action for the Global Ocean Treaty, which aims to protect 30% of the world’s oceans by 2030.
Credits
Client: Greenpeace @greenpeaceap
Production Company: Photoplay / Playtime
Executive Producer: Oliver Lawrance
Direction, Design & Animation: Dropbear
Character Design: Andrea Innocent
Music & Sound Post: Sonar Music
Composer: Jackson Milas
Voiceover: Kate Beahan
Post Production: Dropbear Digital
Production Company: Photoplay / Playtime
Executive Producer: Oliver Lawrance
Direction, Design & Animation: Dropbear
Character Design: Andrea Innocent
Music & Sound Post: Sonar Music
Composer: Jackson Milas
Voiceover: Kate Beahan
Post Production: Dropbear Digital
