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Open Shop 
‘The Fun Way to Shop’




This idea focuses on the opening and unwrapping of something new.

There’s something about wrapping that gets us excited and keeps us anticipating.

You get that tingle of excitement, your eager eyes unwrapping the box before you’ve picked it up.


Credits

Directed by Dropbear
Agency INNOCEAN
Creative Director Paul Bruce
Designer/Art Director Ashley Reeve
Art Director Katie Kidd
Copywriter Charlotte Taylor
Senior TV Producer Kilou Picard
Executive Producer Oliver Lawrence
Producer Johnny Greally
Production Manager Alicia Rashleigh Butler
Art Director Tess Strelein
Director of Photography Simon Higgins
Animation Jonathan Chong & Peter Nizic
Edit Jonathan Chong
Post Alt.