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Square Pegs
‘Made by Dyslexia’Made by Dyslexia, a charity led by dyslexics, is using its latest campaign to advocate for the reshaping of global school systems to empower Dyslexic Thinking.
The production for ‘Square Pegs’ involved time in the studio and on location capturing a variety of interesting objects and scenes that represent the profound ‘hole’ the education systems forces all students into. The concept involved perfectly matching each shot in terms of scale and composition so that the hole motif would be the central and unchanging element.
A variety of specialty macro lenses were used to up-scale the smaller objects and enabled the perfect match for the chosen composition. The simplicity of the visual idea was a great starting point to build out this conceptual library of visuals that could edited to the gravitas of Academy Award-winning actor Jeremy Irons’ voice over.
Although a simple idea, great care was taken during production to make sure each shot was perfectly composed, lensed and lit to have maximum impact.
The production for ‘Square Pegs’ involved time in the studio and on location capturing a variety of interesting objects and scenes that represent the profound ‘hole’ the education systems forces all students into. The concept involved perfectly matching each shot in terms of scale and composition so that the hole motif would be the central and unchanging element.
A variety of specialty macro lenses were used to up-scale the smaller objects and enabled the perfect match for the chosen composition. The simplicity of the visual idea was a great starting point to build out this conceptual library of visuals that could edited to the gravitas of Academy Award-winning actor Jeremy Irons’ voice over.
Although a simple idea, great care was taken during production to make sure each shot was perfectly composed, lensed and lit to have maximum impact.
Credits
AGENCY / CREATIVE
DDB Australia
CHIEF CREATIVE OFFICER Stephen de Wolf
EXECUTIVE CREATIVE DIRECTOR Psembi Kinstan
CREATIVE DIRECTORS Giles Watson and James Cowie
CREATIVE Olivia Daniele and Gabrielle Sandel
AGENCY PRODUCER Sonia McLaverty
MANAGING PARTNER Pippa O’Regan
BUSINESS AFFAIRS MANAGER Oliver Corcoran
PRODUCTION Photoplay / Playtime
DIRECTOR Dropbear
EXECUTIVE PRODUCER Oliver Lawrance
PRODUCER Tom Slater
DIRECTOR OF PHOTOGRAPHY Cesar Salmeron
POST PRODUCTION / VFX Dropbear
EDITOR Dropbear
COLOURIST Trish Cahill
SOUND MUSIC / SOUND Sonar music
COMPOSER Josie Mann
CHIEF CREATIVE OFFICER Stephen de Wolf
EXECUTIVE CREATIVE DIRECTOR Psembi Kinstan
CREATIVE DIRECTORS Giles Watson and James Cowie
CREATIVE Olivia Daniele and Gabrielle Sandel
AGENCY PRODUCER Sonia McLaverty
MANAGING PARTNER Pippa O’Regan
BUSINESS AFFAIRS MANAGER Oliver Corcoran
PRODUCTION Photoplay / Playtime
DIRECTOR Dropbear
EXECUTIVE PRODUCER Oliver Lawrance
PRODUCER Tom Slater
DIRECTOR OF PHOTOGRAPHY Cesar Salmeron
POST PRODUCTION / VFX Dropbear
EDITOR Dropbear
COLOURIST Trish Cahill
SOUND MUSIC / SOUND Sonar music
COMPOSER Josie Mann
