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Zantac It
A playful mixed-media campaign concept for Zantac's relaunch, combining live action, handcrafted stop motion, animation and bold graphic design to turn the feeling of heartburn into an explosive visual experience—before delivering sweet relief with a confident 'Zantac It!' finish.
Credits
Client:
Aspen 'Zantac'
Agency Ogilvy Health
Cretative Director Nina East
Art Director Taylor Oyama
Production Company: Photoplay / Playtime
Executive Producer: Oliver Lawrance
Direction, Design & Animation: Dropbear
Prod Manager Alana Cenatiempo
1st AD Naomi Enfield
DOP Simon Higgins
Food Stylist Jacob Leung
Wardrobe / Props Monique Moynihan
Agency Ogilvy Health
Cretative Director Nina East
Art Director Taylor Oyama
Production Company: Photoplay / Playtime
Executive Producer: Oliver Lawrance
Direction, Design & Animation: Dropbear
Prod Manager Alana Cenatiempo
1st AD Naomi Enfield
DOP Simon Higgins
Food Stylist Jacob Leung
Wardrobe / Props Monique Moynihan